In July 2026, LinkedIn is rolling out two new tools for marketers and brands: collaborative posts and a breakdown of reach between followers and non-followers. Together, they change what a solid LinkedIn strategy looks like.
The platform now counts 1.3 billion members and more than 310 million monthly active users. That scale makes LinkedIn attractive for B2B brands and agencies, but also harder to break through. The two updates rolling out this month give you grip where you need it most.
Collaborative Posts: More Than One Name on Your Post
LinkedIn is testing a new feature that allows multiple people or pages to co-write and co-publish a single post. All co-authors are listed at the top of the post. LinkedIn is rolling this out for product launches, business announcements, brand partnerships, and team milestones.
What this means in practice: a post that used to come from only your personal profile or company page now instantly reaches the network of every collaborator you add. That could be a client, a partner, or a colleague with strong reach. For agencies managing strategic marketing campaigns, this is a direct, measurable way to increase organic reach.
Collaborative posts on LinkedIn are not a nice extra. They are a new way to link organic reach to trust and credibility.
Follower vs. Non-Follower Reach: Finally Understanding Who You Actually Reach
LinkedIn is also rolling out a new metric: a breakdown of your impressions into in-network reach versus out-of-network reach. Both numbers now appear separately in the analytics panel for every post.
It sounds technical, but it is strategic gold. If a certain type of post barely reaches beyond your existing network, you know that content resonates with current followers but does not attract new audiences. If the opposite is true, that topic has viral potential. You can apply those insights directly to your content calendar, without guessing.
How to Apply This Now
The two updates complement each other perfectly. Use the reach analytics to learn which topics break through to audiences outside your network. Use collaborative posts to amplify that content through the networks of partners and colleagues. It is an approach built on insights, not assumptions.
For businesses that want to use LinkedIn seriously as a B2B channel: this is the kind of authentic brand communication that makes the difference in a crowded feed. LinkedIn is increasingly a platform where structure and collaboration matter more than simply posting often.
Conclusion
LinkedIn is evolving. Brands that start working with collaborative posts and reach analytics now are building a measurable lead. Want to know how The Batcave can help? See what we can do for you.
How Visible Are You in AI Search?
ChatGPT, Perplexity, Claude, and Gemini are increasingly used to search for brands. Does your business show up in those results? Try the free AI visibility scan from The Batcave: we test whether you appear in AI search engines, check your Schema markup and FAQ content, and deliver a concrete action plan.