CasesContent, SEO and communication

Bannister

Content, SEO and communication for a law firm, since 2022.

Client: Bannister
Project: Print / Digital / Video / Web
Assignment: Social media, content, print and website maintenance
Website: bannister.be

The brief

Since January 2022 I have been the regular marketing partner of the law firm Bannister. I write and publish articles on the websites of Bannister and its sub-brands, so the firm gets found on the questions people actually search for. From July to October 2025 monthly clicks from Google grew from 2,364 to 4,511. I also create their communication, both print and digital: social media, trade fair material and print.

700+Articles published since 2022
1,000+clicks per week from Google to bannister.be
4+ yearsongoing marketing partner, since January 2022

Animation

A short animation
for the new website.

Motion design in Bannister’s house style.

Content calendar

I plan every article and post in a shared content calendar, by area of law and with a status from idea to scheduled. The lawyers always see what is ready for their approval.

Carousel

From article
to LinkedIn.

Every new article gets a carousel in Bannister’s house style, linking to the full piece. This one covers the new rules for green claims in advertising.