CasesStrategy, house style and print

& de Bandt

A law firm with a modern brand that tells the same story everywhere.

Client: & de Bandt
Sector: Law, European law
Assignment: Analysis, house style, print and digital
Website: debandt.eu

The brief

& de Bandt is an independent law firm in Brussels, specialised in European law. The firm wanted a brand that looks modern and tells the same story everywhere, and more visibility with clients and top talent.

I started with numbers: an analysis of LinkedIn and of the competition, and a review of the website with SEO optimisation. Then I fully modernised the house style and applied it to everything that goes out, from brochure and trade fair material to email signature and presentations.

Analysis and strategy

For LinkedIn I analysed a year of posts, follower growth and ten competing firms. That led to a clear approach: what works, what does not, a fixed posting rhythm and a tone of voice.

For the website I wrote a report based on Google Analytics and a full SEO audit of debandt.eu, with an action plan ordered by impact.

A refreshed house style

The & de Bandt style is fully modernised: calmer, with the deep green, green accents and the & sign as a recognisable image. The eight-page brochure is the first piece in the new style, and sets out the firm’s four practice areas clearly.

Click to turn the page, drag to rotate

Cover

A5 brochure · 8 pages · saddle-stitched

Print and trade fair

For a trade fair I designed two roll-ups, each with one clear message. Plus two notepads, two flags and an advertisement for KU Leuven, all in the same style.