CasesWebsite, marketing plan and flyers
Play-makers
A new training offer, explained clearly to parents.
- Client
- Play-makers
- Sector
- Sport
- Assignment
- Website, content and marketing plan, flyers
- Website
- play-makers.be
The brief
Play-makers runs small-group football training led by former pros and head coach Roel Van Hemert, a former player at R. Antwerp FC, K. Lierse SK, SK Beveren and Willem II.
When Play-makers moved from holiday camps to weekly training on Wednesdays and Sundays, parents had to understand the new offer straight away. I reworked the website around training days, locations and prices, wrote a content and marketing plan and designed print-ready flyers.
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Marketing plan
For the 2026 autumn camp I wrote a marketing plan of a few pages: goal and metrics, the audience (parents of children aged 8 to 14), four phases from preparation to last call, the channels and two budget scenarios. Instagram as the main channel, flyers at schools and clubs, and a small paid layer to reach beyond existing followers.
Flyers
An A5 flyer in the same style as the site, with the training days, the locations, the free trial session and a QR code to sign up.
What I made
- Reworked website with days, locations and prices
- Content and marketing plan
- Print-ready A5 flyers
- Copy for the new weekly format
The best! Always quality, punctual and forward-thinking. Nothing is too much. Very happy after years of working together on different projects.
Roel Van Hemert, founder and head coach, Play-makers
& de Bandt
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